Ethnicity, environmental friendliness and exoticism = the base of Finnish design

Helsinki, 14 degrees

Vilma Riitijoki has been elected this year's "Young Designer" in Finland with her collection Lailai. The young designer wanted to combine the perfection and sense of luxury of the jugend style with ethnicity and exoticism. According to Riitijoki her designs can be either festive or suited for everyday use, depending on how one combine her pieces of clothing. In the planning process being environmentally friendly was vitally important for the designer.

Source: Vilma Riitijoki

Riitijoki studies clothing design at the University of Applied Sciences of Hämeenlinna called Wetterhoff.

The "Young Designer" competition is organized by The Finnish Fair Corporation for Finnish clothing design students. This was the 17th time the competition was organized.  The work of the newly elected "Young Designer" will be presented at the Fashion fair in Helsinki on the 21st-23rd of October 2011. The jury consisted of designers Jaakko Selin, Ritva Falla, Hammi Mettinen, Nina Nuorivaara, Mari Talka and a respresentative of the Finnish Fair Corporation.

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